CR7 JOINS WHOOP

Cristiano Ronaldo has signed a groundbreaking partnership with the human performance company WHOOP, becoming the brand’s official global ambassador and investor. This partnership is one of the most significant moves of Ronaldo’s career beyond football, adding to his growing portfolio of investments.

It also places him alongside sports icons like Patrick Mahomes, Michael Phelps, Eli Manning, and Rory McIlroy, who are also WHOOP ambassador-investors.

WHOOP, a company valued at nearly $4 billion, is known for its wearable health and fitness device that provides detailed feedback on recovery, sleep, training, and overall health. The device is designed to help individuals optimize their performance and achieve their fitness goals through actionable data.

The partnership between WHOOP and Ronaldo is seen as a natural fit. According to WHOOP CEO and Founder, Will Ahmed, Ronaldo has been the "pinnacle of human performance for the last 20 years," making him an ideal representative for the brand. "Cristiano had been wearing WHOOP for the last two years on his own and he was interested in partnering with WHOOP, so there is an authenticity to his enjoyment of the product," Ahmed explained.

Ronaldo, in turn, has credited WHOOP with playing a crucial role in his performance, particularly since joining Al Nassr. "Focusing on everything from my training to my sleep has shown me the value of having precise health data. WHOOP has been key in providing that insight," said the football icon.

Ronaldo’s success on the field has been attributed to his relentless dedication to self-improvement, often being the first to arrive at training and the last to leave. His obsession with maximizing his physical capabilities has been central to his longevity and continued success, including being the highest scorer in the world in 2023 and currently leading the Saudi Pro League’s goal tally.

With WHOOP, Ronaldo is set to further explore the potential of data-driven insights to enhance not only his own performance but also that of other athletes globally. As part of the partnership, WHOOP will work with Ronaldo on product development and leverage his experience to fine-tune their fitness and health coaching tools.

WHOOP’s growth has been rapid, and with Ronaldo's influence, the company is looking to expand its reach even further. WHOOP is gaining traction globally, particularly in the Middle East. In the last year, the company has seen rising demand in regions such as Saudi Arabia, Qatar, Kuwait, and Bahrain. Ahmed is confident that Ronaldo’s presence in Riyadh will help accelerate WHOOP’s expansion in the Gulf region, where sports culture is thriving.

Ronaldo also expressed his excitement for the potential of WHOOP to impact not just elite athletes but anyone looking to boost their health and performance. "It’s not just for athletes; WHOOP is for anyone looking to boost their health and performance," he said. "It’s been a game-changer for me, and I’m sure it’ll make a real difference for others too."

This partnership marks a new chapter for both Ronaldo and WHOOP, as they look to redefine the intersection of sports, health, and technology, providing tools for athletes and individuals to perform at their peak potential.